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Rebelo defends Saatchis hoax.
Michael Rebelo, the incoming managing director of Saatchi & Saatchi London, is 'unapologetic' about the scandal of a fictional creative that has rocked the agency he currently runs in Singapore.
Earlier this week, it emerged that 'Roger Makak', who has been credited with numerous awards won by Saatchi & Saatchi Singapore, is a pseudonym of the regional creative director, Andy Greenaway.
The truth was revealed after Makak was ranked number one in the local advertising magazine Campaign Brief Asia's annual rankings.
Rebelo said the pseudonym was 'light-hearted' and was used as ...
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