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M&C Saatchi has won the advertising account for East Midlands Trains after a three-way pitch against VCCP and Delaney Lund Knox Warren & Partners.
The agency is in final contract negotiations with EMT's parent company, Stagecoach, and will be formally appointed to the account in the next few days.
It will handle all advertising duties for the train company, which plans to boost its adspend following its successful bid for the Midland Mainline and Central Trains franchises in November last year.
The company now runs all mainline services out of St Pancras International, regional ...