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Glenfiddich whisky hires Kitcatt Nohr.(Kitcatt, Nohr, Alexander and Shaw)(Brief article)
Kitcatt Nohr Alexander Shaw has scooped the pounds 2 million global direct marketing account for Glenfiddich whisky.
The agency won the business following a final shoot-out against WWAV Rapp Collins Edinburgh. Partners Andrews Aldridge and Wunderman were knocked out at an earlier stage. Claydon Heeley, which was hired to handle a direct marketing project for the brand in January 2007, was not invited to pitch.
Kitcatt Nohr's first brief will see the agency devise a global customer relationship marketing programme for the William Grant & Sons-owned whisky brand.
The ...
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