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Euro RSCG moves in on Pernod Ricard.(Euro RSCG Worldwide (Paris, France))(Brief article)
TBWA\Worldwide's grip on the global Chivas Regal account has come under pressure from Euro RSCG.
TBWA, which has handled the account for 14 years, has been asked to create a new high-profile global campaign for the whisky brand.
However, Pernod Ricard has also asked Euro RSCG Worldwide, which does not currently handle any of the drinks giant's brands, to submit work for the brief.
TBWA's work, which was produced by a team of creatives from around the network, has just been put into global research.
However, if it does not score highly, the spirits company is expected to call a formal pitch for the account to be contested by the two agencies.
The whisky brand is looking for an international campaign that will run mainly in Asia and the US, where the brand has a strong presence, with some exposure in the UK ...
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