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Clever marketers have long understood that the more something costs, the better people assume it must be.(The Week)(Brief article)
Clever marketers have long understood that the more something costs, the better people assume it must be. For an example of one such customer, look no farther than Eliot Spitzer. Now researchers from Duke and MIT have found that the placebo effect, in which an inert substance can heal patients who are told the substance is medicine, is increased if patients think the medicine is expensive. When experimental subjects were told the sugar pill ...
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