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Marketo Lead Management automates demand generation activities to help B2B marketing professionals generate sales leads. Through drag-and-drop UI, marketers can automate and measure sophisticated campaigns - without requiring IT support, specialized skills, or training - with capabilities such as lead nurturing, lead scoring and alerting, and email marketing. Additional features include landing page optimization, marketing lead database, and marketing ROI analytics.
On-Demand B2B Marketing Solution Revolutionizes Sales Lead Generation and Marketing Accountability
MOUNTAIN VIEW, Calif., March 20 -- Under The Radar Conference -- B2B marketing software firm Marketo today announced the launch of the company and its breakthrough product, Marketo Lead Management. Over the last year, Marketo has built a loyal customer base with its beta products, and today the company unveiled its latest marketing software solution at Under the Radar, a premier industry conference for tracking early-stage innovation.
"Marketo's ambitions are bold -- we want to re-invent marketing automation," said Phil Fernandez, president and CEO at Marketo. "Existing marketing automation products have been too costly, too hard to implement and far too complex for all but a few marketers. With today's release, we're changing the game with an on-demand …