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For the Price of a Nano.(Column)

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| March 10, 2008 | COPYRIGHT 2008 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Byline: Steve Thompson

In January, Ratan Tata unveiled the Nano, his company's microcar, and what got the most attention, understandably, was its price: one lakh, or about $2,500. People all over the world got excited about it. Among those not excited was a gent I know from India. When I asked him about the car, he said he'd never get into one, much less buy it, mainly for safety reasons. I asked him about the claim that it meets Indian safety standards. He replied by describing India's cultural concepts of the value of human life, which, he said, were nothing like those in the United States.

One man's opinion, and I took it as such. But it started me wondering. How much car could I get for between $2,500 and $3,000 in the San Francisco Bay Area, where I live? The easiest way to find out was to use the now ubiquitous trading forum of craigslist.com. When I typed in the maximum and minimum prices in the box for cars and trucks, I was amazed to get 1685 hits. I was even more amazed to see what one could buy here for the price of a Nano in ...

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Source: HighBeam Research, For the Price of a Nano.(Column)

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