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| March 07, 2008 | COPYRIGHT 2008 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

'It's hard to break new shows, but if you ran this business on the basis of overnight ratings you would change the team every day.' - Michael Grade, ITV's executive chairman, says the departure of his director of TV, Simon Shaps, was not linked to a recent fall in ratings.

'In the end, it is only about ratings. You can't make a jolly nice worthy programme for ITV and only get one million ...

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