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Name: Steve Hatch Job: Joint managing director, Mediaedge:cia Professional mission: Refine, refine, refine Personal mantra: Only connect
7.00am: Breakfast. A mixture of tears, tantrums, demands, screams, hugs and kisses - sets tone for the day.
8.00am: Pass the baton to my wife, Sophie. Headphones in, fast scooter ride south.
9.00am: Speak at the PPA Conference. Meet very nice people, present on big screen. Seems to go OK, ie. get more than one laugh.
11.00am: Back on scooter to Paris Gardens. Make a call to Chanel, look at my to-do list... it's winning. Talk to the brilliant David Fletcher about a pitch. Talk to David Bryan, our CFO, about some scary numbers.
11.30am: Flick through a deck written by our chief strategy officer, Stuart Sullivan-Martin - blimey, it's good. He may look and sound like Alan Partridge, but he knows what he's talking about.
12.00pm: Hunger strikes. Salad from our cafe, teased by Tom George about my diet of 'dust and seeds'.