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Close-Up: 24 hours with... Steve Hatch.

Campaign

| March 07, 2008 | COPYRIGHT 2008 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright
 
Name: Steve Hatch 
Job: Joint managing director, Mediaedge:cia 
Professional mission: Refine, refine, refine 
Personal mantra: Only connect 

7.00am: Breakfast. A mixture of tears, tantrums, demands, screams, hugs and kisses - sets tone for the day.

8.00am: Pass the baton to my wife, Sophie. Headphones in, fast scooter ride south.

9.00am: Speak at the PPA Conference. Meet very nice people, present on big screen. Seems to go OK, ie. get more than one laugh.

11.00am: Back on scooter to Paris Gardens. Make a call to Chanel, look at my to-do list... it's winning. Talk to the brilliant David Fletcher about a pitch. Talk to David Bryan, our CFO, about some scary numbers.

11.30am: Flick through a deck written by our chief strategy officer, Stuart Sullivan-Martin - blimey, it's good. He may look and sound like Alan Partridge, but he knows what he's talking about.

12.00pm: Hunger strikes. Salad from our cafe, teased by Tom George about my diet of 'dust and seeds'.

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