The Work: New Campaigns - UK.

 
VOLKSWAGEN - DOG 
CREDITS 
Project: Dog 
Client: Sarah Luckraft, communications manager, Volkswagen 
Brief: Reinforce the emotional benefit of Polo's established build 
Creative agency: DDB 
Writer: Feargal Ballance 
Art director: Dylan Harrison 
Planner: Chris Wood 
Media agency: MediaCom 
Media planner: Rob Birch 
Production company: Independent 
Director: Noam Murro 
Editor: Tim Thornton-Allen, Marshall Street Editors 
Post-production: Framestore CFC 
Audio post-production: Clearcut 
Exposure: TV 

A singing dog demonstrates the confidence that comes from sitting in a Volkswagen Polo, in DDB's new TV campaign for the model.

Set to the song I'm a Man by The Spencer Davis Group, the ad opens on the white puppy confidently singing along at the top of its voice while seated next to its owner in the passenger seat of a Polo.

However, when the dog leaves the vehicle to join the queue in a bank, it starts shaking with nerves and is barely able to produce a note.

Normal service is resumed when the dog, back on the road, again exhibits its vocal abilities by singing full pelt. The ad ends with the strapline: 'Polo confidence.'

 
CLARKS - ADULTS - SPRING, SUMMER 2008 
CREDITS 
Project: Adults - spring, summer 2008 
Client: Rosemary Carr, brand director, Clarks 
Brief: Get people to choose shoes with their feet as well as their eyes 
Creative agency: Abbott Mead Vickers BBDO 
Writer: Milo Campbell 
Art director: Sonny Adorjan 
Planners: Clare Hutchinson, Jacquie Chick, Natalie Sims 
Media agency: Universal McCann 
Media planners: Richard Aldiss, Jennie Woods 
Production company: Thomas Thomas 
Director: Kevin Thomas 
Exposure: TV, press, in-store, online 

Abbott Mead Vickers BBDO promotes Clarks shoes as footwear that can help you 'enjoy every step' in its first TV campaign for the company, which comprises one 30-second and two 60-second executions.