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The World: Chicago - DDB awarded dollars 35m Bud Light Lime creative brief.(Brief article)
DDB has been appointed to handle the creative duties for the launch of Anheuser-Busch's Bud Light Lime.
The agency beat off competition from the brewer's other roster agencies, LatinWorks in Austin and Cannonball in St Louis.
The beer, a lime-flavoured version of Bud Light, has been likened to Miller Chill, and has a marketing spend of around dollars 35 million.
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