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<a href="http://www.accessmylibrary.com/article-1G1-176201949/week-city-news-camelot.html" title="Facts and information about The Week: City news - Camelot calls pitch for pounds 20m Lotto advertising account.(contract)(Brief article)">The Week: City news - Camelot calls pitch for pounds 20m Lotto advertising account.(contract)(Brief article)</a>
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The Week: City news - Camelot calls pitch for pounds 20m Lotto advertising account.(contract)(Brief article)
Camelot, the National Lottery operator, has called a review of the pounds 20 million ad account for its main Lotto game.
The pitch will be handled by Martin Pugh, the marketing director at Camelot, and overseen by the AAR, which is planning to put together a shortlist of five agencies.
The incumbent, Abbott Mead Vickers BBDO, which has handled the business since 2003, will repitch.
The news comes as Camelot prepares for the move to its third statutory lottery licence period, which begins in February 2009. The review only covers the main Lotto game, which ...
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