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The Week: Advertising news - Corrie plans Rovers chain.(Brief article)
ITV is considering launching Rovers Return-style pubs in partnership with a pub chain in a bid to cash in on the popularity of Coronation Street.
The broadcaster is also looking at ways to include brands in the 48-year-old soap, should Ofcom relax the existing rules on product placement. Dawn Airey, ITV's managing director of global content, said: 'We are absolutely looking to exploit ...
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