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VCCP has hired the Mother creative director Darren Bailes to take the same role at the Chime-owned agency.
He will partner Steve Vranakis, VCCP's digital creative director, and will report to Rooney Carruthers, the agency's executive creative director. All three will share responsibility for running the creative department.
Michael Sugden, the managing director at VCCP, said: 'They will be working as a threesome offering us an amazing amount of experience and insight.
'We've been trying to cut down the barriers between advertising and ...