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W&K wins Asia and Far East Honda task.
Honda has appointed Wieden & Kennedy to handle its advertising across Asia and the Far East.
The agency, which has been Honda's UK agency of record since 2001, will create regional brand campaigns across 12 countries based on the 'power of dreams' proposition.
The advertising will run primarily in Asian and Oceanic countries, including Australia, New Zealand, Singapore, India, Pakistan and Vietnam. The Japanese agency Hakuhodo is the incumbent.
W&K London will ...
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