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Kiss FM in search for creative agency.(Brief article)
Kiss FM, the Bauer-owned radio network, is on the hunt for an agency to handle its advertising account.
The dance music station is planning to hold credentials meetings in the next couple of weeks. The successful agency will be briefed to produce a TV and print campaign to boost its listening figures and increase share of the London audience, which currently stands at 4.2 per cent, according to the latest Rajar figures.
Kiss FM has no incumbent agency, and has previously appointed shops on a project-by-project basis. Its most recent ad campaign was produced by the Naked-owned agency ODD in 2006.
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