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Omnicom announces Zulu network closure.(Omnicom, Claydon Heeley Jones Mason, Targetbase)(Brief article)
Omnicom has decided to scrap its Zulu network, and is to split Claydon Heeley from Agency Republic, bringing to an end a seven-year relationship between the agencies.
Claydon Heeley is to merge with the Omnicom-owned US data agency Targetbase. Chris Gordon, the former global chairman of Rapp Collins, has been appointed to head the new operation as the chief executive of Targetbase International.
The agency is not planning to hire a replacement for Mike Welsh, the former managing director, who left last week to join Craik Jones Watson Mitchell Voelkel.
Although Claydon Heeley will continue to trade under its original name, it is expected to completely rebrand by the end of the year.
Gordon said: 'We're not rushing at any brand change, although we will be looking at our branding. Targetbase has a strong reputation in the US, so the plan is to use its technology and analytics in order to support the business over here.'
The Zulu chief executive, ...
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