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Sony hires i-level for pounds 5m online task.(Brief article)
Sony has appointed i-level to handle the estimated pounds 5 million UK online planning and buying account for its range of electronics products.
The business will switch from OMD UK, which has overseen online activity since the Sony planning and buying account was consolidated into OMD Europe in 2003.
Manning Gottlieb OMD will continue to handle online planning and buying for Sony PlayStation, but i-level will now mastermind UK online media for products that include TVs, computers, cameras and camcorders.
It is understood that i-level did not pitch for the business, but landed the brief through an existing ...
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