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Virgin Trains calls review.(Brief article)
Train operator's advertising, direct marketing and digital accounts up for grabs.
Virgin Trains is gearing up for a review of its advertising, direct marketing and online accounts.
The company has yet to begin contacting agencies, but is expected to post a notice on the OJEC website within the next two weeks.
The biggest portion of the business is the pounds 6 million advertising account handled by Rainey Kelly Campbell Roalfe/Y&R, which the agency has held for more than ten years.
It is the first full pitch the train operator has run since its launch in 1997, when it won the InterCity franchises of the Cross Country and West Coast trainlines.
The digital element of the business has been handled by glue London since 2000. Craik Jones Watson Mitchell Voelkel picked up the DM in the same year after Virgin Trains parted company with HPT Brand Response.
It is unclear if the review will include media duties, which are currently handled by Manning Gottlieb OMD.
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