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Dare beats three to BMW's digital brief.(Brief article)
Dare has scooped the BMW digital creative account following a four-way pitch handled by the AAR.
The agency beat Profero in a final shoot-out after the incumbent, Engine Group's Altogether, was knocked out at an earlier stage. The start-up Work Club was also invited to pitch, but later pulled out citing resource issues.
Dare will now handle digital activity across all of BMW's UK models. The BMW-owned Mini digital account, which is split between Profero and glue London, is unaffected.
As well as creating online ads and websites, Dare will work with ...
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