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BMB scoops pounds 12m Virgin Money ad account.(Beattie McGuinness Bungay)(Brief article)
Virgin Money has appointed Beattie McGuinness Bungay to handle its pounds 12 million advertising account.
BMB won the business without a pitch. It will develop new campaigns for each of the company's products, which include credit cards, insurance and mortgages. The work will launch later this year across TV, press, outdoor and digital.
Virgin Money has been without a creative agency since December, when Rainey Kelly Campbell Roalfe/Y&R resigned the business in light of the Virgin bid for Northern Rock. The acquisition would have caused a conflict with RKCR/Y&R's Lloyds TSB account.
The appointment strengthens BMB's relationship with the Virgin brand. It currently handles Virgin Active, the brand's fitness chain, and works with Sir Richard Branson's space travel programme Virgin Galactic.
The agency unsuccessfully pitched for Virgin ...
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