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Buyers seek clarity as ITV profits slump.(financial news)(Financial report)(Brief article)

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| March 07, 2008 | COPYRIGHT 2008 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Agencies have called for greater clarity from ITV over its plans as it announced a 35 per cent fall in pre-tax profits.

Profits, which slid to pounds 188 million, were hit by a drop in phone-in revenues following last year's scandals. Ad revenue was flat at pounds 1,489 million after a 33 per cent rise in revenue across digital channels. ITV1 ad revenue fell 4 per cent to pounds 1,224 million.

Chris Locke, the group trading director at Starcom, said: 'ITV is generally doing a good job, but I want to know more about the future - what are its plans? Does it have ...

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