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Agencies have called for greater clarity from ITV over its plans as it announced a 35 per cent fall in pre-tax profits.
Profits, which slid to pounds 188 million, were hit by a drop in phone-in revenues following last year's scandals. Ad revenue was flat at pounds 1,489 million after a 33 per cent rise in revenue across digital channels. ITV1 ad revenue fell 4 per cent to pounds 1,224 million.
Chris Locke, the group trading director at Starcom, said: 'ITV is generally doing a good job, but I want to know more about the future - what are its plans? Does it have ...