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Hugo Boss in pounds 40m global media pitch.(Brief article)
Hugo Boss, the German fashion brand, is conducting a review of its estimated pounds 40 million global media planning and buying business.
The company is said to be looking to consolidate its media into one network. Carat, Mediaedge:cia, MindShare and PHD will pitch for the business.
PHD Germany is the incumbent on the account in Hugo Boss' home market and also books some media in international markets. However, the business is not currently aligned into one network.
Hugo Boss spends pounds 4 million in the UK, with the bulk of its spend focused on advertising in glossy fashion titles.
The review, which is being handled out of Hugo Boss' German headquarters in Metzingen, does not include planning and buying on the Hugo Boss fragrance brand, which is marketed by Procter & Gamble. Creative is handled in-house.
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