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Streamed live concerts could potentially become a significant source of revenue for the music industry, according to a new digital entertainment survey released today (Monday).
The survey, commissioned by media law firm Wiggin and carried out by Entertainment Media Research, shows that 30% of respondents would definitely be interested in watching live concerts "on demand" via the internet, with interest only higher in recently-released films and TV comedy programmes.
Some 42% of respondents said they would be "somewhat interested" in watching live concerts online and only 28% said they were not interested.
Recorded music concerts, however, generated less interest: just 23% of people surveyed said they were definitely interested in paying a premium for such content.
However, Wiggin music partner Alexander Ross suggests that the move to monetise streaming live concerts would not be simple. "This [selling live concerts] is obviously a huge opportunity but it could raise issues between the record label and the artist as to the appropriate share of income," he says. "A further barrier could be the traditional reluctance by labels to have live product on the market because it competes with studio CDs."
In addition, the survey reveals that 70% of respondents say they would stop illegal downloading with as little as an email or a phone call from their internet service ...