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Viewers to drive MTV2 and MySpace charts.
Music channel and social-networking site join forces for new music chart
MTV2 is partnering with MySpace to create a viewer-driven chart as the broadcaster looks to harness the popularity of music online.
The weekly MySpace Chart debuts on Sunday, March 16 at 7pm, replacing the current MTV2 countdown.
It will feature videos voted for by the MTV2 audience and MySpace users from a selection of 35 to 40 promos drawn from the MTV2 playlist and specialist slots.
In addition, MTV2 will pick five new videos each week that will feature on both the MTV2 website and the MTV MySpace profile (www.myspace.com/mtvtwo).
MTV UK and Ireland vice president of digital media Philip O'Ferrall says that the initiative is taking audience interaction "to the next level", while building on MTV's current online activity.
"MySpace has become, it seems, more about content than just social networking," he explains. "We have got to give the audience the ability to communicate with us at any time. Anyone that has interest in music is going to be buying music online and listening to music online."