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How to succeed without mentioning the win word.(A. D. Ministration)

Scholastic Coach and Athletic Director

| September 01, 1995 | Bommarito, Bill | COPYRIGHT 1995 Scholastic, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

OUR SOCIETY THRIVES ON winning and success. Even among children, we tend to focus on perfection and achievement.

At best, we exhibit only a narrow margin of acceptance when something isn't won. At worst, we become out raged over a loss.

It's a cultural reality:

* Television shows that fail to achieve an acceptable rating are cancelled after a few months.

* Salespeople are often given less than a year to prove their worth.

* Professional and college coaches are expected to turn around a program in a limited time frame.

As a society, we are quick to criticize a mistake we hear or see on radio, TV, or in a public forum. We cringe when a child or even an adult cannot master a "simple" skill or task.

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