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Direct: IFAW sends out ivory ban 'cards'.(International Fund for Animal Welfare )

Marketing

| March 05, 2008 | COPYRIGHT 2003 Haymarket Business Publications Ltd. (Hide copyright information)Copyright

The International Fund for Animal Welfare (IFAW) is launching a direct drive to encourage supporters to lobby the government for a ban on legal elephant ivory trade with China.

The mailing, which breaks on 14 March and has been created by direct agency DMS, asks supporters to send an action card to the minister for biodiversity, Joan Ruddock MP, to prevent China from being able to trade …

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