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DATAFILE EXPOSURE: 01.03.08.
There is no change in the top three of the airplay chart this week, although, in reality, The Feeling's I Thought It Was Over and Kylie Monogue's Wow - which hold at two and three respectively - are losing touch with Duffy's Mercy, which commanded an audience of 77.08m from 1,835 plays last week. That is the biggest weekly audience of any song in the last year and 30.82% more than its nearest challenger.
Mercy added 156 plays and 14.65m listeners last week alone. It becomes one of the few tracks to top the most-played list at Radio One and Radio Two at the same time, thanks to 24 spins on the former station and 19 on the latter, where Kate Rusby's Village Green Preservation Society and Beth Rowley's Oh, My Life tied its tally. Elsewhere, Mercy's top totals came from 95.8 Capital FM (50 plays), Viking Xtreme and Power FM (42 each).
Paul McCartney's Ever Present Past was released as a single back in November last year, but belatedly wins Music Control's awards for highest climber and biggest increase in audience as it scampers 179-25 on the radio airplay chart this week. It does so with an audience of 22.42m but only 17 plays - 16 of them from ...
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