Brits in the limelight as media interest peaks.

More than three decades after the first event, the Brit Awards has this year achieved unprecedented media exposure, earning what event PR LD Communications reckons is the equivalent of #2m worth of headline coverage in national and international newspapers and magazines alone.

This week magazine coverage is set to continue with a deal already struck with OK for an eight-page Brits special. Hello, meanwhile, has countered the offer with a promised "layout", while Grazia got in early by partnering with Elemis to offer facials backstage for performers. In return, they have been given exclusive rights to the photography of the facials, although they are not allowed to report on any other backstage activity.

Reports of the event also carpeted the internet with a Thursday mid- morning search on "Brits" in Google News achieving around 700 genuine headlines. No internet stations were authorised to stream the show live, although 30-second clips of artists and red-carpet reports were released.

LD Communications estimates that around 50m people have clicked on a Brits clip from this year, or seen an internet news report so far.

However, media representatives expressed disappointment that journalists were not allowed backstage at the event - instead they were fed vetted ...