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Pepsi has revealed it plans to expand Pepsi Raw, its nascent premium cola brand made from natural ingredients.
Bruno Gruwez, marketing director at Pepsi, confirmed that the company is developing additional flavour variants and pack formats to broaden the offering.
Meanwhile, Pepsi is preparing to launch a pounds 1.5m integrated campaign to support Pepsi Raw's UK launch (Marketing, 21 November).
The campaign, created by Abbott Mead Vickers BBDO, breaks on 3 March. It will encompass print and …