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"Consumer gulpability" seems to be the phrase of choice in the juice and juice drink industry these days. And while juice makers say they're bringing out more "good for you" products, they're also rushing to introduce a wide range of new flavors and new packaging to appeal to a broad range of consumer tastes.
"We are zeroed in on consumer needs," says Craig Binkley, marketing director for Minute Maid Products at Coca-Cola Foods, Houston.
According to Information Resources, Inc., Chicago, frozen juice dollar sales are down 7.1 percent, and aseptic juice dollar sales are down 0.5 percent for the 52-week period ending April 23, 1995 compared to the same period one year ago. Dollar sales for 192-ounce juice bottles are up 5.6 percent, and canned juices dollar sales are up 1.8 percent for the 52-week period ending April l995, according to IRI.
Juice drinks are outpacing juices, but juices still have consumer appeal, Binkley …