Lexmark seeks market niche. (Lexmark International Inc introduces Optra C color laser printer)(Brief Article)(Product Announcement)

Color is coming to Lexmark International Inc.'s laser printer line: The company will introduce the Optra C this week.

Lexmark intends to carve a niche for itself in the still small, but hotly contested, color laser printer market by offering business users better quality at a competitive price point, company officials said.

Instead of being a 300-dpi or 300-by-600-dpi color system, the Optra C supports a full 600-by-600-dpi resolution while maintaining a 12-page-per-minute (ppm) print speed in monochrome and a 3-ppm print speed for color printing.

Other features that Lexmark is counting on to create a niche for itself in the market include support for 24-bit …