AccessMyLibrary provides FREE access to over 30 million articles from top publications available through your library.
Create a link to this page
Copy and paste this link tag into your Web page or blog:
GCap's flagship show remains London's third most-listened-to breakfast slot in a Rajar report where the BBC makes gains in listenership over commercial rivals
Radio
Capital FM managing director Paul Jackson remains phlegmatic over his station's latest Rajar figures in which its breakfast show was controversially ranked London's number one.
The GCap station's breakfast show lost nearly 90,000 listeners in the last quarter of 2007, down 8.6% on Q3.
This was still enough to put it at number one among London breakfast shows according to official Rajar figures, which measure total listenership over the course of the entire show.
However, many in the industry believe that this is not an accurate point of comparison, as Capital's breakfast show runs for half an hour more than its two closest rivals, Global's Heart and Bauer's Magic.
Indeed, while Capital's breakfast show achieved a market reach of 937,000 listeners between the hours of 6:30-10:00am, between 6:00- 9:00am - the broadcast hours of both Heart's and Magic's breakfast shows - Heart is clearly in the lead, with a market share of 915,000 listeners compared to Capital's 864,000.