Green light for agency project.

The music industry's green bandwagon is gathering pace, with the MCPS- PRS Alliance inviting environmental group Julie's Bicycle to carry out its largest carbon audit to date.

Julie's Bicycle was launched last year to undertake a major environmental review of the whole music industry - currently being conducted by Oxford University's Environmental Change Institute - and also help individual companies reduce their carbon emissions.

It has already worked with a wide variety of groups including Warner, publisher StageThree Music, PR and events management group 9PR, Westbury Music, Bug Music and Heavenly.

However, the MCPS-PRS project, which will see the organisation work with its employees, stakeholders and 50,000 members and customers to reduce carbon emissions, is the green agency's biggest challenge so far.

The organisation's strategic projects director Graham Davies says the impetus for the research comes from recently-installed chief executive Steve Porter, who wants to ensure the highest standards of corporate responsibility.

"Looking at the extent of our impact on the environment is one way we can really help," he says. "I think the music industry can take a real leadership role with this because there is already a lot of work being done, especially by acts such as Radiohead [who last week pledged to try to plan future tours around city centres to enable fans to take advantage of public transportation]."

Julie's Bicycle founding director Al Tickell says the group will start with an assessment of the scope of the audit. This will include looking at ...