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Awards of excellence. (Public Relations Society of America's 1995 Silver Anvil Competition)
Sometimes there are two programs in a category that the Silver Anvil judges wish to recognize. For the first time in 1995, PRSA's Honors and Awards Committee established the Silver Anvil Awards of Excellence to honor those worthy programs which were edged out by another outstanding program in the same category. A distinctive crystal award bearing the familiar Silver Anvil symbol has been created to recognize Award of Excellence recipients.
The 27 programs which earned 1995 Awards of Excellence serve as outstanding examples of public relations in action. These winning programs span the gamut from high-tech marketing communications to community relations. Winners include a public service program that helped HIV-positive people receive public health assistance in Illinois. Another program worked to combat telephone fraud. Issue-related campaigns promoted dental insurance, political positions and single-gender education, to name a few.
A number of Awards of Excellence went to public relations programs that dealt with health and safety concerns, such as good nutrition, hormones in milk, skin care protection and pain medication. Problems attacked by Award of Excellence winners ranged from California highway repairs and disposal of hazardous waste to the quality of life of U.S. service personnel in Europe.
Special events promoted greeting cards and toys and put a new steel casting plant on the map. Marketing communications efforts helped "retire" an old-fashioned package and turned Little Miss Coppertone into a spokesgirl for safe fun in the sun.
Following are brief descriptions of each Award of Excellence campaign by category of entry.
Community Relations/ Business/Services
"EV Grand Prix"
- Ketchum Takes Home Three Silver Anvil Awards and Continues Its Winning...
- Press release article from: PR Newswire June 10, 2005 700+ words
...finalists whose entries are of Silver Anvil quality but were not awarded a Silver Anvil. Since the competition...PRSA annually awards the Silver Anvil to recognize the very best...U.S.) award, a Le Grand Prix Topcom Corporate (Paris...
- PRSA Announces 2006 Best of Silver Anvil Award Winner; 'Dove Campaign for Real...
- Press release article from: Business Wire June 9, 2006 700+ words
...Dove was honored with the 2006 Best of Silver Anvil Award from the Public Relations Society...made last night during PRSA's annual Silver Anvil Awards Evening, held at the Equitable...public relations programs receiving Silver Anvil Awards, the icon of best public relations...
- Schwartz Communications Wins Two Silver Anvil Awards and an Award of Excellence...
- Press release article from: Business Wire June 13, 2006 700+ words
...today announced that it received two Silver Anvil Awards from the Public Relations Society...Relations Society of America (PRSA), the Silver Anvil Award recognizes the best public relations...category this year. It received a Silver Anvil for its work with I4 Commerce to increase...
- Silver Anvil Finalists Selected; 87 Finalists Chosen for the Public Relations...
- Press release article from: PR Newswire April 6, 2001 700+ words
...87 finalists were selected in the 2001 Silver Anvil Competition, the public relations industry...profession, the winners, including the Best of Silver Anvil, will be announced at the Silver Anvil Celebration, June 14, 2001, at the Equitable...
- PRSA Announces 2005 Best of Silver Anvil Award Winner; Breakthrough Nonpartisan...
- Press release article from: Business Wire June 10, 2005 700+ words
...has been honored with the 2005 Best of Silver Anvil Award from the Public Relations Society...made last night during PRSA's annual Silver Anvil Awards Evening, held at the Equitable...public relations programs receiving Silver Anvil Awards, the icon of best public relations...
- Ketchum and Its Clients Take Home Five Silver Anvil Awards.
- Press release article from: PR Newswire June 5, 2009 700+ words
Agency's Silver Anvil Wins Total 112 NEW YORK, June 5...Society of America's (PRSA) iconic Silver Anvil Awards Evening, which recognizes...best in the industry, and our 112 Silver Anvil awards demonstrate the uniquely creative...
- Lambert, Edwards & Associates Wins 'Oscar of PR': PRSA Silver Anvil Award.
- Press release article from: PR Newswire June 13, 2006 700+ words
...of this year's prestigious Silver Anvil Award, sponsored by the Public...Society of America (PRSA). The Silver Anvil, which recognizes outstanding...implementation, was presented during the Silver Anvil Awards Evening held June 8 in...
- Trainer Communications Receives Silver Anvil Award, Public Relations' Highest...
- Press release article from: PR Newswire February 6, 2008 700+ words
...announced that it has been awarded the Silver Anvil, the highest honor in the public relations...of America (PRSA) has presented the Silver Anvil to organizations in recognition of their...Trainer Communications. "Receiving the Silver Anvil is a testament to the creativity and...
- Clarke & Company Wins Silver Anvil Award From Public Relations Society of...
- Press release article from: PR Newswire June 7, 2002 700+ words
...Relations Society of America presented its Silver Anvil award to Boston-based public relations...community relations program. The coveted Silver Anvil was presented to Clarke & Company...Thurler continued. "Winning a Silver Anvil is the Olympic Gold of public relations...
- PRSA 2007 Best of Silver Anvil Award Goes to Fleishman-Hillard For Making a...
- Press release article from: Business Wire June 15, 2007 700+ words
...was presented with the 2007 Best of Silver Anvil Award from the Public Relations Society...made last night during PRSA's annual Silver Anvil Awards Evening, held at the Equitable...public relations programs receiving Silver Anvil Awards, the icon of public relations...