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Nature injects Sermo buttons.

Information World Review

| February 04, 2008 | COPYRIGHT 2008 Incisive Media, published with the permission of Incisive Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Nature injects Sermo buttons

Kim Thomas

Nature Publishing Group (NPG) is to allow online readers of its articles the opportunity to discuss them on Sermo, the US site for doctors.

Sermo, which launched in September 2006 and has 50,000 users, is a free networking site where doctors can share information and discuss clinical issues.

Under the agreement, which takes effect in March, NPG will add Discuss On Sermo buttons to the online versions of articles in 12 medical journals.

Initially, a Discuss On Sermo button will be added only to new articles, but NPG hopes eventually to put the Sermo buttons on archived articles too.

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Four journal publishers partnering with Sermo.(NEWS)
Magazine article from: Medical Marketing & Media Arnold, Matthew June 1, 2008 700+ words
...we built tools to facilitate conversation around this." The publishers can initiate discussions by placing "Discuss on Sermo" buttons on any article. In doing so, they drive their readers to Sermo, which takes its users back to the title by linking to...
Sermo Bridging the Divide Between Medical Research and Practicing Physicians.
Press release article from: Business Wire April 24, 2008 700+ words
...content. Through 'Discuss on Sermo', publishing partners can now: * Facilitate discussions through special 'Discuss on Sermo' buttons on any article, increasing the lifetime and utility of news and research. * Access anonymized physician discussion data...
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Source: HighBeam Research, Nature injects Sermo buttons.

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