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The World: Hong Kong - M&C hired for rice milk brief.(Brief article)

Campaign

| February 01, 2008 | COPYRIGHT 2008 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

The M&C Saatchi agency in Hong Kong has been appointed by the Singapore-based food manufacturer Yeo's to handle its dollars 1.2 million Soy Dream rice milk brand. An awareness-building integrated campaign, including TV, ...

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