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The World: Dallas - Initiative wins dollars 150m Cadbury Schweppes business.(Brief article)
Interpublic's Initiative has won the media planning and buying assignments on the Cadbury Schweppes America Beverages dollars 150 million account following a four-way pitch.
The business moves from WPP's Mediaedge:cia in New York, which contested it with two other IPG shops: The Martin Agency and Mullen.
The Cadbury drinks brands include 7Up, Diet 7Up, Dr Pepper, Diet Dr ...
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