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<a href="http://www.accessmylibrary.com/article-1G1-174098219/world-chicago-ogilvyone-beats.html" title="Facts and information about The World: Chicago - OgilvyOne beats MRM and DraftFCB to Sears task.(OgilvyOne Worldwide)(Sears Holdings Corp.)(Brief article)">The World: Chicago - OgilvyOne beats MRM and DraftFCB to Sears task.(OgilvyOne Worldwide)(Sears Holdings Corp.)(Brief article)</a>
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The World: Chicago - OgilvyOne beats MRM and DraftFCB to Sears task.(OgilvyOne Worldwide)(Sears Holdings Corp.)(Brief article)
Sears Holdings, the US retail giant, has consolidated its direct marketing and customer relationship management into OgilvyOne.
The agency beat other shops, including Interpublic's DraftFCB and MRM, to land the account, which includes the Sears and Kmart brands.
Industry ...
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