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<a href="http://www.accessmylibrary.com/article-1G1-174098218/week-diffiniti-beats-three.html" title="Facts and information about The Week: Diffiniti beats three to land pounds 23m Sky digital media.(British Sky Broadcasting Group PLC. Sky Digital)(Brief article)">The Week: Diffiniti beats three to land pounds 23m Sky digital media.(British Sky Broadcasting Group PLC. Sky Digital)(Brief article)</a>
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The Week: Diffiniti beats three to land pounds 23m Sky digital media.(British Sky Broadcasting Group PLC. Sky Digital)(Brief article)
Sky has handed its pounds 23.5 million digital media account, formerly held by i-level, to Diffiniti.
The Aegis-owned Diffinti beat WWP's MediaCom, Havas' Media Contacts and Syzergy's Unique Digital to land the business, which is one of the largest online media accounts in the UK.
The account includes Sky's online display and affiliate activity Diffiniti already handles Sky's search engine optimisation business, which it won in 2007.
Nigel Sharrocks, the chief executive of Aegis Media, worked with the Diffiniti managing director Rob Horler, in the pitch. Unique Digital retains Sky's paid-for search and MediaCom ...
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Diffiniti, the Aegis-owned agency, has won Sky's #23m digital media business following a pitch against MediaCom Media Contacts and Unique Digital. Copyright: Centaur Communications Ltd. and licensors