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The Week: Best of the blogs - Know your audience.(Brief article)
Does your brand need a Clause 4 moment? One which says: 'To hell with your core target audience - you can usually afford to take them for granted - and, instead, let's use innovation to look for business elsewhere.'
It's an approach that has worked for brands as diverse as The Labour Party, Apple and Nike. Argos would be another example. Men traditionally are supposed to hate shopping. And yet Argos has as many male shoppers as female. Why? Because it offers offline shopping in a format that doesn't alienate men. Why has no other retail brand tried this? Why don't my M&S trousers have a URL and a reference number if I want to re-order them?
The Post Office is ...
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- Press release article from: M2 Presswire January 10, 2005 700+ words
...equipment in the home. Post Office HomePhone will...with the names of people who have been called...rewards on other Post Office products and services...Key elements of Post Office HomePhone - Average...the names of the people they have called...
- Post Office's Gift Catalogue Makes Christmas Shopping Easy!
- Newspaper article from: PR Newswire Europe December 6, 2004 700+ words
...Available Now in Most of Post Office(R)'s 15,500...shopping. For some people though, it's...into your local Post Office(R) branch, you...difficult to buy for' people. IT'S SO MUCH EASIER AT THE POST OFFICE(R) The Post Office...
- Post Office Offers Protection For Tradesman With Launch Of New Business...
- Press release article from: M2 Presswire October 9, 2009 700+ words
M2 PRESSWIRE-9 October 2009-Post Office Ltd: Post Office Offers Protection For Tradesman With Launch Of New Business...1994-2009 M2 COMMUNICATIONS RDATE:09102009 The Post Office has announced the launch of its new business insurance...
- Post Office HomePhone cuts prices again, offering lowest line rental price in...
- Press release article from: M2 Presswire July 25, 2005 700+ words
...satisfied with the Post Office HomePhone service...stronger case for people to make the switch to Post Office HomePhone and save...insurance o 10% off Post Office flowers - HomePhone...are handled by real people and are completely...
- Post Office HomePhone line rental price cuts go live to become cheapest on the...
- Press release article from: M2 Presswire August 31, 2005 700+ words
...Direct Debit. The Post Office HomePhone service...nearly 170, 000 people. Jon Miller...stronger case for people to make the switch to Post Office HomePhone and...handled by real people, not a machine...comes first with Post Office HomePhone and...
- Post Office banks on change.(Business)
- Newspaper article from: The News Letter (Belfast, Northern Ireland) August 27, 2005 700+ words
...than 14 million people were collecting...payments from the Post Office. The potential...includes:- - Post Office Card Account allows four million people on benefits to...card to buy any Post Office product. People use them to pay...
- Post Office branches go on-line with UKVillages.
- Press release article from: M2 Presswire October 20, 2000 700+ words
...Edgley, of Great Paxton Post Office, Cambridgeshire, welcomed the new Post Office pages. "Now people can see what is happening...nationwide. * Nine out of ten people live within a mile of a Post Office branch ? 99% of the population...
- Post Office signals entrance to residential home phone market; Signs contracts...
- Press release article from: M2 Presswire July 1, 2004 700+ words
...PRESSWIRE-1 July 2004-ROYAL MAIL: Post Office signals entrance to residential home...and Servista as providers of the new Post Office HomePhone service(C)1994-2004...LTD RDATE:07012004 London -- The Post Office has signed up with Cable & Wireless...