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Lowe plans HQ shift to London.(Lowe Worldwide )
Global network to relocate its powerbase following the exit of London chief executive Amanda Walsh.
Steve Gatfield, the Lowe Worldwide chief executive, is preparing to move the network's international headquarters to London following the departure of the Lowe London chief executive, Amanda Walsh.
Walsh's exit was confirmed to staff on Monday. She will not be replaced, but her duties will be split between the executive creative director, Ed Morris and the chief strategy officer, Rebecca Morgan.
At the same time, Gatfield and Tony Wright, the Lowe Worldwide chairman, will spend more time in London, which has already become an important hub as a result of the growth of new network clients based in Europe, such as Inbev, Unilever and Signal.
Walsh, whose departure was revealed exclusively by Campaign on Monday morning, ahead of the staff announcement, is credited with moving the agency back into profit. She was its fifth chief executive in as many years.
News of the changes emerge as Gatfield's contract with Lowe holding company Interpublic Group, which is due to expire in April 2009, enters its final year.
'My plans are to continue operating in the environment I'm currently operating in, but I haven't started to have those discussions with IPG yet,' Gatfield said.
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