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Clinique for Men to use digital agency.(Brief article)
Estee Lauder is looking for a digital agency to handle online advertising for its Clinique range of lotions and fragrances.
The winning agency will be briefed initially with relaunching the company's Clinique for Men range.
The work will involve redesigning the brand's website and online advertising, as well as developing a strategy to target men more effectively.
The men's range of cosmetics falls within three main product categories: skincare, shaving and grooming. These include facial soaps and liquid face washes, a range of 'Scruffing Lotions' of varying strength, an eye hydrator and lip balm.
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