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Scope reviews direct marketing.(Brief article)

Campaign

| February 01, 2008 | COPYRIGHT 2008 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Scope, the charity that champions equality for the disabled, has called a pitch for its award-winning direct marketing account.

The successful agency will be briefed to produce direct marketing campaigns aimed at attracting new donors and ensuring the continued support of existing ones.

Scope previously worked with Archibald Ingall Stretton, but parted company with the direct marketing agency 12 months ago owing to shifts in its marketing budget.

The agency had produced award-winning campaigns, including its 'Read between the ...

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