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Agencies line up for COI pensions task.(Brief article)

Campaign

| February 01, 2008 | COPYRIGHT 2008 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

COI has kicked off a search for an agency to handle a direct marketing brief to promote the Pensions Regulator.

The account will include a business-to-business DM campaign aimed at educating employers about their role in running and maintaining work-based pension schemes.

The AAR is working with COI to draw up a shortlist of suitable agencies.

The campaign, which will be targeted at businesses of all sizes, will promote the role of the Pensions Regulator as the first point of call for information on pension schemes.

The DM campaign will also drive ...

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