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AMV tops new-business league.(Abbott Mead Vickers/BBDO Ltd.)
AMV claimed the most wins in 2007 while Fallon boasted a 100 per cent win rate, according to the AAR.
Abbott Mead Vickers BBDO was the most successful agency in new-business terms in 2007, according to a new report from the AAR.
The research, compiled from new-business activity among London-based agencies, revealed that AMV led the field after picking up 14 wins in total, including Birds Eye and Clarks. Second place went to CHI & Partners with 12 wins, while Beattie McGuinness Bungay, Fallon and TBWA\London shared third place with ten wins each.
Fallon, Campaign's Agency of the Year for 2007 was the best in terms of converting new-business opportunities. It won five out of five pitches.
Mustoes and Wieden & Kennedy came joint second, both converting 80 per cent of business opportunities into wins. AMV also scored well, with a conversion rate of 76.5 per cent, or 14 out of 17 pitches, to put it into fourth place.
BMB had the most new-business opportunities from any source, with 20 converted into ten wins.
AMV, Delaney Lund Knox Warren & Partners and WCRS shared the top spot for the most roster new-business opportunities - all reaching seven pitchlists where the client's choice was from a list of agencies with whom there was an ongoing relationship.
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