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Charities to be given go-ahead for TV ads.(Charity Organization Society (London, England))(Brief article)
Charities are set to boost their advertising spend following moves to relax the rules on their freedom to run broadcast ad campaigns.
The Charity Commission is expected on Thursday (31 January) to approve new guidelines that would open the door to charities such as Greenpeace launching campaigns that in the past would have been deemed too 'political'.
The Commission will hold talks with human rights, animal welfare and anti-poverty charities. Its new rules suggest they will have 'greater scope to carry out political activities within the legal framework'.
Until now, the Commission has ruled that ...
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