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<a href="http://www.accessmylibrary.com/article-1G1-174098175/saatchis-beats-amv-pounds.html" title="Facts and information about Saatchis beats AMV to pounds 50m Guinness.(Saatchi & Saatchi Company PLC)(Abbott Mead Vickers)(Guinness Brewing)(Brief article)">Saatchis beats AMV to pounds 50m Guinness.(Saatchi & Saatchi Company PLC)(Abbott Mead Vickers)(Guinness Brewing)(Brief article)</a>
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Saatchis beats AMV to pounds 50m Guinness.(Saatchi & Saatchi Company PLC)(Abbott Mead Vickers)(Guinness Brewing)(Brief article)
Saatchi & Saatchi is tipped to win the pounds 50 million Guinness brief to promote the company's 250th-anniversary celebrations in December 2009.
The agency is understood to be in contract discussions with Diageo, Guinness' parent company. It picked up the brief after a head-to-head shoot-out against Guinness' other global roster agency, Abbott Mead Vickers BBDO.
Saatchis' London office was the lead shop on the pitch, which started in November last year.
The agencies were briefed to create an enormous media spectacle, and surrounding campaign, that will be the showcase for the celebrations.
The strategy to promote the anniversary will be the main driver for most of the ...
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