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Europe's rail networks seek agency to promote green credentials.(Brief article)

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| February 01, 2008 | COPYRIGHT 2008 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Rail Team, a consortium of European rail companies, has approached agencies with a brief to promote the green credentials of train travel.

The agencies will be asked to provide strategic recommendations on how the companies in the group, which include Eurostar, Deutsche Bahn and SNCF, can best promote their CSR and environmental credentials across Europe.

The winning agency will create a pan-European campaign that is expected to criticise the carbon ...

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