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Aviva sees agencies for pounds 4m digital task.(Brief article)
Aviva, the insurance group that owns Norwich Union and the RAC, has called a review of its pounds 4 million UK digital advertising account.
The world's fifth-largest insurance company is contacting digital agencies this week ahead of a pitch, and it intends to hire a roster of shops.
Glue London, which handles digital advertising for the RAC, will repitch for the task. It is not known if GT, the incumbent on Norwich Union's digital advertising, will defend its portion of the business.
The incumbents secured the business in November 2006, following a four-way shoot-out against AKQA and ...
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